Hi, I'm Manan Maroo

Lead Data Analyst & Data Scientist

I'm passionate about building intelligent solutions through data-driven insights and AI.
With a Master's in Data Science from NJIT and experience spanning analytics, machine learning, and data engineering, I thrive at the intersection of technology and business impact.

maroomanan@gmail.com mananmaroo99@gmail.com | +1 862 279 2156
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My Exceptional Projects

Explore a showcase of my best work in data science, analytics, and software engineering.

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Experience

Lead Data Analyst

Jain Management and MBM (Jan 2024 – Present)
  • Collected, cleaned, and analyzed cross-channel campaign data to identify performance gaps and implement actionable improvements.
  • Engineered a real-time analytics dashboard in Tableau and Google Sheets to track performance across 5+ ad campaigns, enabling teams to make instant data-driven decisions and maintain ROI.
  • Applied diagnostic and prescriptive analytics to pinpoint performance issues and recommend data-backed solutions.

Data Scientist

Bayer (Sept 2023 – Dec 2023)
  • Conducted end-to-end data collection, cleaning, and validation on over 3M records for persona-based segmentation.
  • Designed and maintained Tableau dashboards for clear, actionable insights on demographics and market targeting.
  • Applied predictive and clustering models to uncover behavioral patterns and drive marketing strategy.

AI Intern

Boost Money (June 2023 – July 2023)
  • Developed and fine-tuned a Named Entity Recognition model using BERT to extract structured information from financial documents with 92% accuracy.
  • Integrated Hugging Face models to refine internal data tagging and search capabilities, reducing search and categorization times by nearly 30%.

Data Scientist

Snaphunt (Jan 2022 – May 2022)
  • Designed a scalable ML-based job recommendation system using Python, SQL, and MongoDB, improving match rates by 40%.
  • Integrated the model into a FastAPI and MongoDB infrastructure for seamless data flow and high scalability.

Marketing Analyst

Petals (June 2020 – Dec 2021)
  • Conducted comprehensive market research using Google Forms and online tools to gather and validate consumer behavior data.
  • Ran A/B tests and created detailed reports in Google Sheets, improving online engagement and supporting data-informed promotional decisions.

Education

Masters of Science in Data Science

New Jersey Institute of Technology, Newark, NJ | Dec 2023 | GPA: 3.75/4

Bachelor of Technology in Computer and Communication Engineering

Manipal University Jaipur, India | June 2022

Skills

AI Machine Learning Recommendation Systems NLP Python SQL R JavaScript HTML CSS PHP NodeJS Flask FastAPI React NumPy Pandas Keras Hugging Face Scikit-Learn Spacy Scrapy Selenium Tableau Power BI MySQL Snowflake Databricks PostgreSQL Git

Certifications